Team | Brand Edge

Ahmed Arif

CEO
12 years of sales & marketing experience in retail markets, Core skills include management & planning, developing and rolling out winning channel strategies, build superior shopper marketing, and delivering competitive growth to FMCG through the home delivery model. Developed brand strategy and statistics systems.

Salman Khan

Head of Business & Client Services
Salman joined us as a seasoned activation industry professional with 20+ years of experience across leading ATL & BTL conglomerates. His forte lies in positive client relationships, building and delivering superior consumer experiences and sustained business across industries.

Mohsin Ahmed

Sr. Manager Compliance & Strategic Planning
Mohsin is one of the founder members of Brand Edge. He is a transformational business leader who has the unique ability to proactively identify business issues and be a trusted advisor who helps drive business profitability. His collaborative yet aggressive style of working with internal leadership to drive results, and position and enhance the company’s reputation to external stakeholders is remarkable.

Ibtehaj Danish

Sr. Manager Ops & Client Service.
With an efficient supervision that meets customer’s expectations and needs of clients, Ibtehaj is playing a vital role in our company.

Gohar Ali Amin

Regional Head - Punjab Region
Having a diverse educational background in the field of Chartered Accountancy and a professional marketer by choice, this individual has lead many successful activations and events for numerous brands.

Khalil Raza

Operation Lead - Islamabad
Playing a leading role on our technology teams executing cutting-edge technical and analytical solutions. To participate in functional as well as technical discussions with the clients and the teams.
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