As a part of Mann Chai’s launch, A tea whitener by Dairyland; Brand Edge carried out Trade Attacks, Parades, DDS and interactive games in Karachi, Islamabad, Lahore, Multan, Faisalabad, Mardan and Gujranwala.

Where chai lovers participated in exciting games and won gifts. We wanted every element of the activation to scream color, festivity, celebration and the excitement that Pakistan exudes and it, fortunately, translated really well into reality.